Delfina Delettrez opened her first store in London on Mayfair’s Mount Street on Monday, 23rd February 2015.
A contemporary cabinet de curiosité, the store showcases the full collection, including her signature ‘Piercing’ rings and earrings, in her original use of figurative surrealism and natural iconography including, eyes, bees and lips. Located at 109 Mount Street, the store is comprised of two floors and spans 650 square feet.
Kinetic pieces, tourbillion bracelets and rings with spinning concentric layers of precious metal are created with the excellence of traditional Italian craft, mixed with postmodern inspirations. While the dynamic, multifunctional lower level is a dedicated private lounge, designed to be transformed, Delettrez says “I believe in synergies, and would love to leave the space open to different forms of art, collaborations, and events.” Here, the high jewelry pieces and unique one off creations are housed. The store also features limited edition pieces created specially for the store.
Delettrez collaborated with New York and London based architect Rafael de Cardenas on a design that translates Delfina Delettrez’s continued exploration of materials and shapes for a very intimate reflection of her sensibility. Inspired the co-existing of materials and surfaces from matte to reflective, industrial to organic. The unexpected mix of metals and textures include polished stainless steel, satin brass, silver mirrors, fur and green faux malachite leather. The walls are lined in green mirrors, creating infinity effect. “I like the element of distortion, the illusion of floating stones, projected on floating windows, and the malachite trompe l’oeil,” says Delfina Delettrez.
Traditional Italian design is combined with a futuristic aesthetic in homage to Delfina Delettrez’s heritage and innovation: “I want the basement to become a very dynamic and free environment.” The interior is set off with classic 1950’s Italian modernist furniture including Fontana Arte and Gio Ponti furniture sourced by Delfina Delettrez.
Delfina Delettrez opened her first jewellery shop in the historic centre of Rome, just steps away from Piazza Navona, at 67 Via del Governo Vecchio.
She defines her first intimate boutique as “a jewellery box” decorated with furniture from a pharmacy of the late 19th century, structured with shelves, window cases and 185 small drawers with 185 antique knobs that she personally collected which conceal dreams and precious objects.
To her brand’s colours, ivory, black and gold, Delfina Delettrez added a touch of absinthe green and penicillin green, a “tribute” to the drugs, venoms, herbs, swills and potions that were once sold in this antique pharmacy which has become a “little jeweller’s workshop,” and whose snakes, insects and frogs are made of gold, silver, precious gemstones, and organic materials.